The series on the creation of the Selfridge Store in Oxford Street is more rooted in fact although it
also follows in the tradition of Upstairs and Downstairs and Downton Abbey. I
previously introduced this ten week series recounting my own experience of the
store and of departmental stores in Croydon where I was born and spent my
childhood close by.
According
to Wikipedia the creator of the enterprise started work at 14 he made his way
to become a partner in the department store of Marshal Field in Chicago where he is said to have originated
the Christmas Sale and x shopping days left to Christmas as well as the
customer is always right. He married well and indeed it is argued that his wife
was his backbone with his life rapidly deteriorated after her death. He grew up
without a father which is an important factor and his mother lived with him for
the greater part of his life until her death.
Coming
to London on holiday with his wife he
realised there was a great opportunity for an American style store. He
purchased the buildings in Oxford Street before demolition and having the
store purpose built to meet his purpose. His reported to have spent £400000 of
his money. However in the TV series he is dependent on a financial backer who
pulls out and on another backer introduced to him by an aristocratic married
women socialite with a young lover and lots of good connections.
In
the BBC production his wife was first portrayed as the responsible mother of
his four children rather than a force behind the business. She is concerned at
the business risks he takes and appears to accept that he takes up with young
women but discretely and always returns to her and the family. In this instance
he becomes infatuated with an actress who he employs to give publicity to the
store and sets up with a property in St John’s Wood. She sees herself as the
second Mrs Selfridge and when he decides to drop her she confronts his wife at
the family home and attempts to commit suicide. She sets on a new course to
become a serious actress with the help of Frank, the former editor of a
newspaper drinking and gambling companion of Selfridge who when he loses his
job turns to Selfridge for help unfortunately on a bad day and is turned away.
Frank who always fancied the actress provides help in the rewriting of the
play.
However
Mrs Selfridge is also not the selfless woman initially presented when she meets
an artist painter on a visit to a gallery and agrees to sit for him to create a
portrait for her husband. He is unaware
who she is and becomes infatuated with her. She is attracted and considers
responding to his advances but her upbringing makes her hold back. He
retaliates by becoming acquainted with their eighteen year old daughter who
with the help of Lady May comes out to London Society. Selfridges realises that his wife and
developed strong feelings and remains attracted and tempted. She considers
taking her family including the eldest daughter back to America and Chicago .
Through
the help of Lady May, King George decides to make his first visit to a store
and comes for an evening shop complete with cash. He meets Mrs Selfridge and
invites the couple to spend a weekend with him at Sandringham and we have seen what this could
mean in the interpretation of the King by Poliakoff. Lady May then passes on the
request of the King that that the Selfridges, his mother and eldest daughter
should attend the opening of the new play, a satire, in which Selfridge’s
mistress is the star. The play is a great attack on Selfridge his way of life
and that of Lady, whose husband lives in the country while she lives in town.
It is a great humiliation which result in their daughter realising what had
been going on. It is he last straw for Mrs Selfridge who takes the children
back to America shortly afterwards leaving
Selfridge alone in London with his mother. In real life Mrs
Selfridge died prematurely and Selfridge went on to become a man about town
with several mistresses although he never remarried.
Playing
Don Juan is not the only flaw in the man. He has dismissed one of the 1300
staff who stole medicines for her sick mother who dies. She is met by one of
the other staff, a gentle hearted young woman while taking tea in a cafe
adjacent to the store. She appeals to the head of staff to give the woman a
reference but when approaches Selfridges he is refused and the woman then
throws herself in front of a tube train leaving a letter to Selfridge not
blaming him and saying that she is going to join her mother. The suicide which
led to a number of store staff arriving late took place on the day Shackleton
gives a talk at the store. His theme was about team work and he importance of
acting and not putting the lives of others before ambition and this appears to
have a positive affect on Selfridge, a man who intends well but lacks self
control and relies on others.
One
of these is the stuffy disciplinarian head of staff but who also leads a double
life. His wife has been an invalid for a number of years and at least once a
week he stayed over with one of the departmental heads at the store and who he
has been with for many years before this. When his wife dies she has the
expectation they will marry but his first reaction is to insist on a temporary
break. He then is taken with the young woman who appealed to him to give the
sacked woman a reference. He asks her to marry keeping the engagement secret until
he has opportunity to tell his former mistress. When she learns she is
devastated and is even more shocked when he suggests that they should continue
their previously illicit relationship. She has already agreed to attend a
meeting of the suffragettes and consoles herself with this new involvement.
She
has been invited to join the suffragettes by another head of department who
shares the front of store one with perfume and cosmetics, a feature with
Selfridge introduced from Paris and is now a common feature of all
stores along with accessories. This brings me a senior assistant working for
accessories. I previously reported that Selfridge on visiting another store in London had noted that the goods were not
on display but kept in cupboards and drawers to prevent theft. He had persuaded
a young assistant to show him all the gloves which led her to be sacked and
following the announcement of staffing for his new store she had successfully
approached him for a job, visiting his home.
She
lives with her brother a rather weak young man who allows himself to be bullied
by their father who becomes violent when drunk. They have moved away in secret
to get away from him and she gets him a job in the store and packaging
department. When the father returns and persuades her left him stay and then
returns to his old ways, gets drunk and visits the store it is Selfridge who
intervenes and buys him off to stay away.
She
is courted by a waiter with ambition to own his own restaurant. He is
sidetracked by being required to provide personal services for Lady May and who
offers to fund his restaurant if he continues to meet her needs. She is a woman
partial to young men but has grown tired of her previous attachment and his
gambling debts.
Meanwhile
the senior assistant has also developed her own love interest. She has caught
the eye professionally of the window designer and close friend of Selfridge, a
Frenchman who in turn has failed to capture the attention of a close friend and
another creative designer who moves to New York . It was inevitable that the senior
assistant and window designer should have an affair which continues until the
head of the Perfume department finds out about the relationship and warns the
senior assistant that they cannot afford to have relationships and remain
employed as the store had a policy of not hiring married women, a custom which
most enterprises also followed.
When
the French woman returns and persuades him to go to New York the assistant and the waiter get
back together as he has broken off with Lady May when he finds out she has no
intention of financing the restaurant. It is the waiter who also prevents her
brother being arrested and sack as eh unwittingly has become part of scam where
goods ordered for the firm and resold elsewhere by staff, he takes a shine to a
female assistant who eventually agrees to go out with him to the pictures. The
series ends at Selfridge now alone finds the young man still working late at
night and encourages him by saying that he started out in the same way. The
young man comments that Selfridge has everything including his fine family laving
Selfridge to rue his fate.
The
last word is not for Selfridge but for the great Lady May. A suffrage sponsor,
a collector of adorable young men, she has advanced the cause of Selfridge, his
wife and his daughter. She is also the butt of the new satirical play but we
suspect she will survive better then Selfridge. No doubt we shall find out more
when the series returns.
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